Homer: A media member who demonstrates little objectivity when assessing the local teams/players. They often cheerlead and are bias. Blind Homer: A media member who defends the local teams no matter what the circumstances are. Always gives the locals the benefit of the doubt and is an apologist for their poor performance. Uses superlatives to describe coaches or players. Brown Noser: Someone more concerned with “kissing up” to athletes, coaches, or management than making an objective assessment of the job they are doing. Synonyms: Boot licker, jock sniffer Grandstander: Someone who seeks attention to themselves while playing, broadcasting, or providing commentary. Synonym: Showboat Front Runner: Someone who “jumps on the bandwagon” when a team is winning but otherwise has little interest Parochial Arrogance: The mentality that “things are better here” which provides an alibi to cheerlead for the local teams and be dismissive of opponents. Non-Homer: A media member who is objective and often “tells it like it is” in stark contrast to many of his/her peers in the press. Shill: Someone who (in the guise of independence) promotes a player, team, coach, GM, or owner in a brown-nosing fashion. Media Darling: A local sports personality the media props up and puts on a pedestal. Often they are guests on radio talk shows and the Sunday night sports television recaps. (Example: Matt Birk)